Which industry is best for private domain? If you have to b2b email list rank, then the mother and baby industry must be in the top three, or even conservative. Why is the mother and baby industry especially suitable for private domain? Simply put, it is 6 highs: Customers have high demand for professional guidance, high trust, high service demand, high customer orders, high repurchase, and high loyalty. And in this track, whether it is a big brand, such as Kid's King, Peiqin, or a small brand, mom-and-pop stores, all are suitable for private domain. I have cited many cases before. It is no exaggeration to say that private domains have almost become the standard in today's maternal and child industry.
Bao Ma, especially novice Bao Ma, and grasp b2b email list the three characteristics of this group in demand: urgency. With changing identities, the need for "nurturing knowledge and skills" is urgent and cannot be delayed. prudence. Parenting a baby is a huge responsibility, and the consequences are irreversible. Be very cautious and not sloppy. growth. Babies are growing up, and mothers will always have to face new issues and cannot stop. According to these three characteristics of maternal and infant users, in addition to ensuring high-quality products and services, the most important thing in our private domain operation is to achieve three "strong": strong IP, strong content, and strong community. 1.
Strong IP The need for trust from mother and baby customers is extremely strong, which is almost the first factor in determining their consumption. So in life, where does our trust most easily come from? From relatives, friends, these people we know and trust the most. Therefore, when it comes to consumption, mothers are most easily influenced by the opinions of relatives and friends. Similarly, as a business, the most important thing is to quickly build trust with customers, become friends with customers, and even become "relatives". In the end, trust determines the transaction.