Guide to small business accounting Guide to Chartered Accountancy for Small Businesses DIY plumber - How to fix a leaky faucet DIY electrician - How to change an outlet Toothache - Do you need to go to the dentist? A key point is that wherever possible, content should include the business keywords you want to rank for. We try to help Google understand what you do by creating content relevant to the services and then generating links with descriptive anchor text that relates to the target article.
This is not rocket science. Create an article related to the issues your audience is facing and, if possible, include the main service term you want to be found for. You want this content to be good. Good enough that you can enrich another article by linking to the article. But if jewelry retouching service you're a local business, you don't have to create top-notch content. It just needs to provide value. If you have multiple departments, this approach could evolve – at
Bowler Hat, we provide SEO, PPC, social marketing and content marketing, so we'll want articles on all of these topics. If you provide a service (plasterer, plumber, etc.), it's even easier. Once created, this article should be published on your own site and this is what we will call our linkable asset. This is a piece of content on our target site that makes sense to link to. Step 2: Promote this content on relevant sites We will now look to create articles on relevant, high-quality sites and link to our article with descriptive anchor text.