Recently, I have talked with many friends about some email list popular business models, and there are many chats about how to attract new freight platforms, so an article on how to attract new ones was born. At present, most traditional industries are in the initial stage of digital infrastructure construction, and the online freight platform, as the first sector in the logistics industry to use the Internet technology dividends for business innovation, has attracted a lot of attention. For example, on the same city freight platform, Huo Lala, Kuaigou Taxi, Yunman Man, and Didi Freight; on long-distance trunk lines, Manbang Group,
After the early reclamation and the gradual email list increase in the cost of Internet traffic, the growth of the user side has become an urgent task for all companies. 02 Why pull new The current relatively fixed growth routines are some Internet terms that are often said: . For a freight platform, pulling new products is to convert users with potential needs for pulling goods into users of the platform. Why is pulling new so important? The freight industry is equivalent to a piece of cake, and the cake will not get bigger over time.
At present, a large number of freight platforms dressed in the Internet are eyeing the cake in the mouth of traditional players. This is the involution of the stock, and if it does not grow, there is a danger of being left behind . And gradually everyone realized that the supply of this industry is sufficient, the mining of demand is the king, and the supply will always follow the demand. 03 How to pull new Pulling new people is a game of spending money, and the pursuit of high ROI is the basic principle. To achieve efficient new pull, it is necessary to be clear: who to pull, where to pull, and how to pull .